27 Ways to Get Listings

made them unhappy. That's why I recommend first leading with, "Hey, what did I do well that I can do better or that I should continue doing? And what could I have done better?" Once you’re certain they're enthusiastic on all levels, you should ask for an online review. However, you should be specific about which site they should go to based on your own preferences or previous success. For example, if you're getting a lot of good response on Zillow, ask them to leave their review on Zillow. Obviously, you want more reviews on the site which is bringing you the most business. If you don’t have many reviews yet, do some research on which sites your local competition is using, then request your former client use that platform. And, if they are just so overwhelmed with how great a job you’ve done and would be willing to leave you multiple reviews, definitely try to get them to give you reviews on other sites. There’s no such thing as too many good online reviews. The more the better. Let's recap: ● Follow up with a personal message to make sure they're happy and ask them what you could have done better. ● Once they're enthusiastic, ask for the review (or multiple reviews if they’re really thrilled with you). ● Here’s a bonus tip: Once they provide a review, ask for a referral. This is the law of commitment and consistency. Once somebody makes a commitment, they want to stay consistent with the commitments they’ve made. So if they give you a good review, they are very likely to also give you a referral. #22: Open Houses I know when most people think about open houses, they think they are a lot of work or they think they draw nothing but “tire kickers” — buyers who are driving through the neighborhood and are stopping in just to stop in. If you think about it, though, most open houses, when they're done correctly, will also attract a lot of sellers. Getting a bunch of sellers in a room with you is certainly a great way to get listings and also build your authority in any neighborhood. If you're farming a neighborhood, for example, open houses are your best friend. They're a lot of work and they're kind of a pain, but they can produce a lot of business and really plant you as an authority in the local community. Let's talk about some of the ways you can do this.