investing events, and everything in between. Head to the site and play around, and if you find something that excites you, go to it just to check it out. Take this example: My wife and I were in Santa Barbara, California, living there for a month in the summer. We went to a little hiking meetup because we wanted to meet people in the local community. Only three other people showed up, but we got to know them pretty well. We hiked with them for about two hours and exchanged contact info at the end. It was an easy and fun way to start some new relationships. So if you don't have enough relationships with people in a certain area, get out there and do meetups. If you're a cyclist or someone who kayaks, or if you surf or whatever it might be, go to the Meetup app and find a local event. Even if there's only one other person there, that one person could eventually be looking for an agent to help them buy or sell a home. Here’s another example — a real estate agent we were working with did a little booth at an art walk. He brought some brochures, and some local CMAs about the market. He got two listings from that — from just sitting at an art walk! The bottom line is that building relationships requires different thinking than just, “I'm going to go to an event. I'm going to network with 100 people.” You need to think outside the box. Do things like opening a booth at your farmer’s market or at a local art walk, and just advertise yourself as a real estate agent. Right at the end of our street is a little retail place that does an art walk every Thursday, and I've never seen a real estate agent there. But I have seen a lot of homeowners who are relaxed and wandering through the event without a care in the world. If a real estate agent showed up at that art walk, I believe they would absolutely crush it. I think they would get a lot of listings, and I think they would build a lot of rapport with wealthy individuals who could potentially contact them to sell their home. I think it'd be a phenomenal way to grow your business. I highly recommend it. #24: Public Relations Another source of business — and this is one that a lot of agents don't think about — is public relations, or PR. In this case, PR refers to going out and getting publicity in your local community. There are a lot of low-entry ways to do this, anything from getting onto a local blog, onto a local Instagram account, or even getting on the local news. If you have something of value to offer or you're an expert in a particular neighborhood, you can easily find people who are writing stories on those topics and offer to contribute as a resource for
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