27 Ways to Get Listings

Con: A lot of the leads generated from this system aren't necessarily going to convert right away. You’ll need to nurture and follow up with everyone over time. So if you are going to do unbranded or blind marketing, you want to be prepared to follow up over the long term. ● Branded Advertising Branded advertising involves promoting something you’ve done or something you offer with the intention of having people reach out to you for more information. This can include an ad promoting your listings or a free CMA/other service/product. These ads can be done on social media, on postcards, in magazines or newspapers, on the radio, etc. On these ads, you can include your name, photo, and brokerage logo. Photos of recent homes you’ve listed or sold work well. Pro: The leads you generate from this type of advertising are more likely to convert in the immediate or near future. You won’t normally produce as many leads, but the leads who do respond to you are likely prepared to list with you right away. Con: If you use your standard contact info for these types of ads — name, email, phone number, etc. — it’s hard to track their success rate. ● Facebook Ads An advertising method I think a lot of people overlook is creating custom audiences on Facebook. Using this tool, you can take your past customers, your sphere of influence and your unconverted lead database and upload them into a custom audience. You can then target them with advertising, which is a great way to stay at the top of their minds. In other words, if you work a lead and they don't convert, you can drop them into a custom audience on Facebook and advertise to them. Even if you buy leads or you generate leads on a landing page, those leads should be retargeted. You should stay in front of them, make them offers and turn more of them into clients down the road. Facebook targeting can also be helpful with warm audiences. You can retarget people who visited your website, for example. There are a lot of ways to use Facebook ads to generate new leads and turn them into listings. #26: Retargeting Another really good way to get listings is retargeting. If you have a blog or a website that talks about you and your local community, you can install retargeting pixels for all the major ad platforms, like