he demanded. The expert heard him out and told him he would send a new bill. The owner received another bill the next day. The bill was itemized as follows:
• Tapping the valve: $.50 • Knowing where to tap: $999.50 • Total: $1,000.00
Specialized knowledge is one of the most valuable resources in the world. Fortunately for you, I have specialized knowledge. I know how to sell homes for more money. I know precisely where to “tap the valve” and how to solve any potential problems that could come up. In fact, you will usually make more money when you hire me to sell your house. I know that sounds crazy. But it’s true. The fact I can sell your home for more money is usually enough to pay my commission. This is how you make money hiring me. I save you countless hours chasing down surveys, handling inspections, etc. What is your time worth? If it isn’t worth anything, you should sell your home yourself. But, I know that isn’t the case. Your time is valuable to you! I know from personal experience that most homeowners are successful, hardworking individuals. You have probably spent many hours becoming skilled at your own profession. I’m sure you have specialized knowledge in your area of expertise. An outsider might look at what you do and think it’s easy. It’s not. You know it, and I know it.
111
Powered by FlippingBook