Instead, you’ll be working with buyers already excited about something in your home. Taking this approach cuts out the competition, speeds up the sales process, and makes you more money. Just keep the 80/20 rule in mind during the selling process, and look for a point of difference to feature in your home. Focus on what makes the most impact, and you’ll be successful.
POINTS TO REMEMBER: O REMEMBER:
• For your advertising, photograph your house in a way that emphasizes its best unique features. • Highlight desirable differences in your ad in descriptive terms. • Even a negative feature can help differentiate your home from others on the market.
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