Mail/Drop-Off Packages Once you’ve put together a list, mail each of the individuals on your list a copy of your book in a bubble mailer. If it’s convenient, you can simply drop off your books or deliver them in person. For individuals you know or have met, attach a Post-it note on the book that says, “Dear _____. I wanted to send you a copy of my new real estate book. Feel free to pass this on to anyone you know that is thinking of selling their home.” Email/Text Correspondence
Everyone’s favorite category, hot leads , are where you need to concentrate your marketing efforts. These leads are looking to buy or sell soon, and may actively be either looking for an agent, trying to sell by themselves as FSBOs or asking others for agent recommendations. Mailers, drop-bys, and other more vigorous marketing campaigns are welcome and necessary with these leads. Note that your hottest leads might be people you don’t actually know, but know of. For example, say you heard a woman at a PTA meeting at your child’s school talk about her neighbor getting ready to move. You know the woman at PTA, but you do not know her neighbor. The woman is in your sphere of influence, yet her neighbor is not. How do you get the contact information of the woman’s neighbor so you can market yourself? Try something like: Hey Amy, I didn’t know if you knew this, but I’m a real estate agent. I would love to reach out to your neighbor Kim about selling her house! Do you have a contact for her? When ranking Amy, whose neighbor is moving, you can temporarily move her into the hot lead category and remind yourself to get her neighbor’s information. Once you are acquainted with Kim the neighbor, you can categorize Kim as the hot lead and, if necessary, recategorize Amy. Once you have everyone categorized as a hot, warm or cold lead, you can decide which marketing techniques will suit each contact. Here are some ways you can reach out to people in your sphere.
The easiest way to reach out to members of your sphere is through email or text. Your digital book link allows you to get your book in front of more people than ever before. Insert it into your email signature, or text it out to people asking for their feedback. We recently launched a course through our membership site that includes text and email templates to reach out to members of your sphere on a consistent basis and get your book in front of them. On the following pages are two examples of email templates you can send out to promote your books and digital flipbook.
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