Taking Advantage of Technology During the outbreak, April has stepped up her social media marketing. “I do videos at home,” April says. “I give people information on how to buy a house, on how to sell a house, and I leveraged the current websites and the books. I'll say swipe up, and they'll swipe up and actually, I just got a lead this morning.” But while she is investing in new tools and apps to enhance her business, April is quick to point out that she isn’t spending a lot of money to do it. “This is not something where you need a marketing person. They'll try to tell you and charge you hundreds and thousands of dollars a week — you don't have to do that,” she says. If you have a software or a real system like Authorify, you use that — you use it to the best you can . “If you don't have a marketing specialist — now, if you do, awesome — but if you don't, do it yourself. Start off yourself, and Authorify is going to have everything that you need. “I'm just a person where I'm not afraid to do video. I'm not afraid to talk. If I stutter, I'm not afraid. I'm human, and that's more natural,” April says. “ That's what people want. They want to see someone who is human, someone who makes mistakes. ...If I'm at home and I'm
making some food or something, I want to post that as well so you can see a different side of me and people want to interact with that and be able to build a rapport with you.”
Encouraging Team Morale
April holds weekly meetings with the agents on her team to keep up morale and encourage them to keep working hard despite any current roadblocks they may be facing. “I tell them... ‘Now is the time, more than ever, to stay top of mind. Now is the time when you must follow up. Now is the time. ...I don't want you to go extinct,’” April says. “Especially for the people who just started this, now is the time to stay in contact. If you have books, send your books. If you have any knowledge, send them text messages, use your social media outlets, DM them, send them messages. Just let them know you're thinking about them . “I just told them, ‘Send all of your past clients, your current clients, anyone that you want to be a client — send them a text message, just checking on them during this sensitive time. Ask them and tell them to eat well, maintain a healthy diet ... and we are here for you. If you need us, we can do things remotely.’ So that's what I had them do, and it worked.”
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