Creating a Pipeline for the Future As for her own business, April is continuing to keep potential listings in her pipeline. “I do have a couple of listing appointments,” April says. “I've been having them send me the photos. I've been having them send me videos. I'm running comparables. I can send them to them, a CMA, and then we can get on Zoom and we can share screen. You know, I'll send out a book, and then this will be our — after they received the book — it's the same thing. ‘Here's our presentation. Let's share screen. Let's get the job done.’ And I let them know, ‘Hey, we have DocuSign. You don't have to leave your home. … We can still get you professional photos done. You don't have to be there.” April has the same message for other agents who are trying to figure out how to do business during such an unprecedented time in our industry.
“We have a few different people right now. We have the people who are fearful. We have the people who are planning and strategizing. And we have the people who don't know what they're going to do — they're going left, they're going right. So be one of those ones who are trying to strategize and think of new ways.” When she’s met with hesitations or doubts about listing, April pushes for people to book an appointment with her in the future. “Start trying to fill up your month of April and May,” she says. “And then if something happens, you can always cancel or move it to online again if they'll allow you. ...I want to continue to be there and to help and encourage, and I'm not a sales-y person, right? I'm coming off from a place where I truly want to help you. So therefore, it has slowed some things down. But I know when it's time, they're coming for me, they're coming to me because I've built those relationships.”
Selling During the Pandemic
“This is not the time to be a couch potato,” April says.
April recognizes that people have legitimate fears about listing and having strangers walk through their homes at this time. She has been putting together kits for her sellers, including gloves and disinfectant wipes that can be left in the home for showings. She also reassures people that agents must adhere to a strict code of ethics that won’t allow them to bring visibly sick people into other peoples’ homes.
This is not the time to be comfortable because I promise to you — if you do that — six months from now, you will probably not be in the business.
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