HOW TO OVERCOME 6 LISTING OBJECTIONS AFTER CORONAVIRUS
Here’s how to respond to their concerns.
Right now, it may seem like there’s no end in sight for the coronavirus pandemic. As real estate agents, most of us have never dealt with something that’s so dramatically impacted our ability to do business. But the good news is, as devastating as this virus is, its global impact will come to an end. And when that time comes, the housing market should rebound , as it has after other pandemics. While a lot of sellers will be eager to jump right back in and put their homes on the market, others will need more convincing. Let’s talk about some of the listing objections you’ll hear after the coronavirus and how to overcome them. Objection #1: “I want to wait to see how the market is doing.” There is likely to be a level of uncertainty when all of us emerge from this pandemic. People who lost their jobs may still be trying to find new ones — or hoping their previous employers rehire them. Restaurants and stores that had to shutter during the crisis may or may not be able to reopen. Homeowners will feel that trepidation and may want to wait before making what they assume is a risky decision.
“You’ll miss out on the hot selling season.”
Regardless of the post-pandemic climate, we’re still heading into the hot selling season, when most sellers want to take advantage of the warmer weather — and an increase in the number of buyers looking to purchase. If sellers wait too long to list, they’ll miss out on the first wave of buyers eager to find a home now that they can venture outdoors again.
“If you don’t list your home, it won’t sell.”
There’s a saying that goes, “Inaction is the enemy of progress.”
Quite simply, if sellers don’t put their homes on the market, buyers won’t see them, and they won’t sell. Even if they aren’t in a hurry to sell, homeowners have nothing to lose by putting their homes on the market to see if they do. And if they are in a hurry to sell, that’s even more reason to list immediately. Waiting could cost homeowners more money than they’ve already lost, especially if their home is currently vacant and they’re paying two mortgages.
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