GET MORE REFERRALS FROM YOUR SPHERE OF INFLUENCE WITH YOUR BOOKS
Your spouse’s family members Personal friends Your spouse’s personal friends Your kids’ friends’ parents Your family’s friends Colleagues you previously worked with Colleagues you currently work with Former clients Your spouse’s colleagues People who attend your place of worship Your neighbors People who go to your gym Members of clubs you belong to, such as PTA, book club, Rotary, volunteer groups, etc. Professional relationships such as your accountant, car mechanic, dry cleaner, landscaper, hairdresser, day care provider, dog groomer, and mail carrier Keep in mind, your sphere is constantly growing. Every time you meet a new seller or buyer, your sphere grows. Every time you approve a spend-the-night party for your child and meet the other child’s parents, it grows. Every time you shake hands with your elderly mother’s caregiver, it grows! Furthermore, these days, the internet and social media mean your sphere can be larger than ever. Not only can you keep in touch with childhood pals you might have otherwise lost touch with years ago, but you can also connect with people
If you’ve been in the real estate business for a number of years, you’ve likely heard the phrase “sphere of influence.” This refers to all the people you know, both personally and professionally. Your network, or sphere, includes not only personal friends and family members but also people you know through organizations, through your kids or spouse, and just from being “out and about” in the community. I guarantee that once you start brainstorming, you’ll realize just how many people you do know. So, what’s the big deal about having a large roster of acquaintances? I’ll tell you — these folks are the key to growing your business. Keeping in touch with your sphere means you’ll be the real estate agent they think of first when someone in their own sphere is buying or selling — and you’ll grow your business. Your Sphere of Influence — Who’s in it, and why does it matter? The truth is, a lot of people don’t know how large their sphere of influence actually is until they sit down and start thinking about everyone in it. That’s why we’ve put together this handy list to help you brainstorm.
Family members, both immediate and extended
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