Having the right written copy to market your home is critical. A catchy listing that describes your home’s best features will draw readers in and build interest in your home. Knowing what keywords to use for Search Engine Optimization (SEO) will drive traffic to your listing and get more eyes on your home and help it sell faster. Keyword search is the biggest driver of traffic to content sites, beating social media by more than 300%.
SEO leads are also known to have a nearly 15% close rate, which is extremely effective.
The following statistics demonstrate why great marketing copy can help your home stand out online:
of all homebuyers used the internet in their home search. 97% 76% of Millenials and nearly 80% 80% of GenXers used a mobile device 68% of Boomers. to search for their home compared to of homebuyers used a mobile device or tablet to search for their new home.
2022 Seller Guide
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