CHAPTER 2 Your House Might Be a St ht Be a Steal, But eal, But Without Pro Marketing, No One eting, No One's Taking the Bait. Alright, here’s the deal: you’ve probably heard it a million times- “Your home didn’t sell because it was overpriced.” But let’s be real: that’s only half the story. Sure, if you slap the right price on it and throw it on the MLS, it might sell. Might being the operative word here. But let’s talk about what really happens. Just because your house is priced right doesn’t mean buyers are throwing money at it. You could be sitting pretty with a reasonable price, but if you’re not marketing it like you actually want to sell it, well, good luck with that. Think of it this way: putting your home on the MLS is like putting a flyer on a bulletin board. Great, it’s there. But, is anyone actually going to notice it? If you’re not using the right marketing strategies, that flyer’s probably just going to get ignored. Same goes for your house. You can price it like a steal, but if it doesn’t look irresistible, it’s going to get overlooked. Here’s the bottom line: You might get an offer just by having it listed, but why settle for “just” an offer when you could get multiple offers, all fighting for your home? That’s what effective marketing does. It doesn’t just make your house “seen.” It makes buyers want it.
Now, let’s be clear: Pricing matters. But when you market your
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