CHAPTER 3 What to Avoid
Let’s get one thing straight: in real estate, mistakes can cost you big time. Like, really big. We're talking about tens of thousands of dollars, money you could have in your pocket instead of watching it slip away because someone dropped the ball. And no, I’m not talking about some fairy-tale horror story; this happens all the time. Take Georgia real estate laws, for example. They have specific requirements on things like disclosures, contracts, and the way listings are marketed. If you’re not careful, it’s easy to overlook things, and trust me, even a small oversight can cost you more than you think. Let’s start with something simple: pricing. Setting the right price isn’t just about what you think your house is worth, it’s about what the market tells you it’s worth. A property that’s overpriced? It’s just going to sit there, and when it does sell, guess what? You’re probably going to have to lower the price, which looks desperate. And here’s a fun fact: homes that have price reductions often sell for less than if they were priced right from the beginning. Your agent will use comparable market analysis (CMA) to determine the best listing price — have them show you how they’ve sliced and diced the market. Don’t let them pull numbers out of thin air. Now, let’s talk about marketing. You can’t just plop your property on the MLS and expect it to sell. You want a sign in front of your house, professional photos, and a marketing strategy that includes everything from social media to targeted ads. It’s the 21st century, folks. If your agent isn't utilizing all available tools 4
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