CHAPTER 5 What Stops Perfect Homes from Selling om Selling
Here’s a hard truth: even the most “perfect” homes can sit on the market longer than that weird holiday fruitcake nobody actually eats. You’d think if a house is beautiful, priced right, and in a great neighborhood, it would fly off the shelf, right? Wrong. In real estate, it’s not just about the product (your home). It’s about how you position and present it. Let’s break this down, Georgia style.
Good Homes Don’t Automatically Sell Themselves
You could have a house that looks like Joanna Gaines sprinkled magic dust over it. But if no one knows about it, or worse, if the wrong people are seeing it, it’s going to sit. Kind of like putting out the world’s best peach cobbler at a party full of keto dieters. Right idea, wrong crowd. In Georgia real estate, smart marketing isn’t optional, it’s survival. Yes, homes in hot markets like Metro Atlanta or growing towns like Fayetteville might get attention quickly, but even there, strategic marketing and professional presentation make all the difference. No matter how “perfect” your house is, buyers won't bite if: • It’s priced incorrectly (either too high or suspiciously low). • The listing photos look like they were taken with a potato. • It's not staged properly (or worse, it’s staged with
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