Adriana Hagerman, REALTOR® - SELLING THE UNSELLABLE HOME

Grandma’s doilies and ceramic cat collection).

Or if it's not reaching the right audience.

And trust me, buyers are looking for clean disclosures, professional communication, and a properly marketed property, because options are everywhere.

It’s Not You. It’s the Marketing (and Sometimes the Price)

You can be the total package, smart, funny, gorgeous — but if your dating profile looks like a mugshot, you're not going to get any swipes. Same with houses. Just because your home is great doesn’t mean buyers will flood your driveway. The right buyer has to not only know about your home — they have to fall in love with it compared to everything else on the market.

And that love story doesn’t just happen. It’s curated.

Professional photography, smart pricing backed by a Comparative Market Analysis (CMA), great staging, well-written listings, and knowing exactly who to target; that’s what gets homes sold. If your home’s sitting on the market, it’s not always a sign there’s something wrong. It could be the price isn’t lining up with what today’s buyers care about, or it just hasn’t been marketed to the right crowd the right way.

Timing and Presentation are Everything

Also, let's talk about something that's often ignored: timing. Some markets move fast, especially in spring and summer. But if you miss the window, or if you overprice thinking "I'll just drop it later," you risk becoming old news, and stale listings are like leftovers no one wants. And remember, the Georgia real estate contract is buyer-friendly 10

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