in a lot of ways: the Due Diligence period lets buyers walk away for any or no reason at all. If your home’s presentation or marketing feels "off," they're onto the next one faster than you can say "pending."
The Right Buyer Is Out There — You Just Have to Find Them.
Selling your house for top dollar isn't about convincing 100 buyers it’s "okay." It's about finding one buyer who thinks it’s "the one." Your house doesn’t have to appeal to everyone. It has to appeal to the right someone — the one who's willing to pay more because it fits their dream perfectly.
That’s why targeted marketing is king (and queen) here.
And if your home doesn’t sell quickly, it’s usually not because it’s not good enough, it’s because it hasn’t been marketed to the right person the right way. (Or the price isn't aligned with what matters most to buyers today.) Think about it: Shawshank Redemption is now considered one of the greatest movies of all time, but it bombed at the box office because it wasn’t marketed properly. Meanwhile, The Flintstones movie (you know, the one that feels like nails on a chalkboard) made millions thanks to brilliant marketing. Moral of the story? Even the best house needs smart, strategic marketing to succeed.
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