CHAPTER 6 How to Sell a Home That Didn't Sell 't Sell
Okay, so your listing didn’t sell. It happens, and it's a tough spot to be in. Before you get too down or assume the only solution is to drastically lower your price, let's be clear: while the asking price is often a significant factor, and yes, sometimes an expired listing is absolutely about the price, simply defaulting to a price cut isn't always the only or most effective next step to get your home sold. And no, I’m not talking about some 'miracle cure' or secret technique. The truth is, the standard approach to handling expired listings – which often focuses too narrowly – can be completely wrong for your specific situation, and here’s why. The Old, Tired Approach: Tell Everyone About Your House and Hope Someone Bites This is the approach that sellers fall into: “I’ll just put it out there and pray someone takes the bait.” Guess what? Just because more people see your listing doesn’t mean they’ll buy it. If you’re hoping to get top dollar for your house, it’s not about just getting eyes on it. It’s about the right eyes. You need to focus on attracting the buyer who really wants your home — the one who is hopefully willing to pay full price. Here’s the deal: Not everyone wants your house. They might be curious, but how many buyers do you know who are just itching to drop their savings on something they don’t absolutely love? That’s right. They’ll love your house if they see the value, but 12
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