they won’t do it unless the presentation, pricing, and overall appeal are in line with what they’re looking for.
The Reality: Find the Right Buyer, Don’t Just Cast a Wide Net
The problem is, most sellers are obsessed with telling everyone about the house. But here’s the thing: not everyone is your buyer. You can spend all day shouting into the void, but if you’re shouting to the wrong crowd, it’s not going to matter. Focus on quality over quantity. Markets can moves quickly. The right pricing (not just low or high, but strategically positioned within comparable market analysis), stellar photography, and great staging all play a role. Don’t just throw your house on Zillow and call it a day. You need to market it like it’s the best thing since sweet tea at a BBQ. Make sure your marketing is smart, laser-focused, and hits the right buyers where they’re most likely to be.
Reassess and Pivot: There Are Many Reasons It Didn’t Sell
If your home didn’t sell right away, there could be a number of reasons why. The price might not align with the current market, the photos could be too dark, or maybe the home wasn’t marketed effectively to the right audience. The point is, don’t panic. Instead, take a step back, reassess the situation, and look at it with a fresh perspective — what I like to call a new set of peepers. In some cases, a little pivot is all that’s needed to turn things around. Revisit your strategy and your marketing. Sometimes just tweaking the listing, redoing the staging, or updating the photos can make a huge difference.
Remember: The Right Buyer Is Out There
Here’s the golden rule: You don’t need 100 buyers to tell you your house is nice. You just need one buyer to fall head over
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