So, what’s the secret? Focus on the 20 percent of features that make your home stand out and make those your home’s selling points. Think of it like dating: you don’t highlight every single thing about yourself. You show off your best qualities (and maybe throw in a good joke or two for some personality). Same concept for your house.
How to Apply the 80/20 Rule to Your Home Sale
Here’s where it gets practical. When you’re getting ready to sell, focus on what makes your home unique — not the stuff that every other house has. Highlight Unique Features: Maybe your house has a killer view, a chef ’s kitchen, or a backyard that feels like a private retreat. These are the features that buyers will remember. Don’t bury them in a long list of “standard” features like “three bedrooms” and “hardwood floors.” Those are important, but not the deal- breakers. Get Creative with Your Marketing: If your house has a killer fireplace, use it as the centerpiece of your photos. If it has a home office with built-in shelves, sell that as the perfect work-from- home setup (because let’s face it, everyone’s looking for one right now). Don’t just list features, sell the experience of living there. Don’t Overwhelm with the Ordinary: Don’t waste time and energy trying to make your home seem perfect by listing every single upgrade or feature. A little mystery can go a long way. Show your house at its best, but leave some room for the buyer to imagine the rest. If everything’s laid out in front of them, they won’t have the same excitement as if they’re exploring a space that feels just right.
Why More Isn't Always More
Here’s where most people mess up: They think they need to tell
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