everyone everything about the house. The truth is, most of that information isn’t what buyers are actually looking for. Imagine you’re on a first date (stay with me here): If you start talking about every little thing you’ve ever done in your life, you’re probably going to scare the person off. Instead, you want to showcase your best qualities, the ones that are most likely to get them to say, "I want more of that." The same goes for your home. Focus on the special features and benefits that will resonate with the buyers who are looking for exactly what you’re offering.
A Real World Example
Let’s talk real estate in Georgia. Picture this: You’ve got a lovely 4-bedroom home in a popular neighborhood. It has a spacious living room, a functional kitchen, and a decent-sized backyard. But guess what? So does the house two doors down. The difference? Your home has an amazing screened-in porch that leads out to a beautifully landscaped garden, perfect for entertaining in those warm Georgia summers. Now, which feature do you think a buyer is going to remember? The porch or the kitchen? Exactly. Focus on what makes your house unique, and that’s what buyers will remember.
Here are your key takeaways:
• 80 percent of your home’s features are likely “standard” for homes in your area. The other 20 percent? That’s the magic. • Highlight those 20 percent of features that make your home stand out and resonate with your target buyer. • Don’t overload potential buyers with every little detail.
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