Show them your home’s best features and let them fall in love with the experience. • The 80/20 rule is the key to ensuring that your marketing and home presentation are focused and effective. • At the end of the day, sell the dream, not the details. By applying the Pareto Principle to your home sale, you’re guaranteed to make a bigger splash, and hopefully, a bigger payday, without overwhelming potential buyers with irrelevant information.
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