CHAPTER 9 Grabbing Any Buyer's Attention Let’s not sugarcoat it—buyers are swiping through listings like they’re on a dating app. You’ve got one photo, maybe two seconds, and if they’re not interested, they’re on to the next one faster than you can say “motivated seller.”
So how do you get them to stop and look ?
Lead With the Hook
The first photo is your front-row seat to making a great impression. It needs to be more than just “nice.” It needs to stop someone mid-scroll and whisper, “Hey, I’m the one you’ve been looking for.” That doesn’t mean taking a wide shot of the front door and hoping for the best. If the magic is in the backyard, that’s your lead. If it’s in the kitchen, show it off. Whatever makes your home stand out needs to be front and center. And yes, it should look like it came out of a magazine, not a quick snap on a cloudy day.
Write Like You Mean It
A well-written listing description doesn’t ramble or repeat what the buyer can already see. It zeroes in on what they actually care about. You’re not just describing features, you’re starting a conversation with your ideal buyer. Instead of: “Beautiful 3BR, 2BA home with granite countertops and hardwood floors.”
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