CHAPTER 10 Luxury Home-Seller Strategy Sells egy Sells Homes for 15% Mor or 15% More Money Let’s get something straight: luxury isn’t a price point. It’s a strategy. And if you want top dollar for your home, you’ve got to stop thinking like a seller and start thinking like a brand. Because this isn’t just real estate, it’s retail. And your home is the product. I’m no interior designer, and I don’t play one on Instagram, but I know what sells. And so do buyers. The truth is, the strategy I’m about to share isn’t just for the rich and famous, it’s for anyone who wants to pocket more money at the closing table. It’s not complicated. It’s not a trade secret. But most sellers skip it because it takes effort, it takes money, and there’s no instant gratification. And that, my friend, is why some homes can sit on the market while yours gets multiple offers. Let me show you how the right strategy turned a regular condo, same building, same layout, no magic dust—into a record- breaking sale. Spoiler alert: it wasn’t a lucky day or some wild market spike. It was staging. Picture this: two condos go up for sale in the same complex. One lists for $439,000. The other? $554,900. Sounds delusional, right? Even the agent thought so. Buyers toured. Agents rolled their eyes. People walked in, walked out. Crickets. Then boom. Four months in, a buyer walks in, falls head-over- 23
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