CHAPTER 11 Why Home Staging Really Matters
Dear Reader,
Let’s cut through the noise: staging works. And I’m not talking about some fluffy anecdote from a pretend townhome development where every unit is apparently a clone of the next. I’m talking about what I see every single day : buyers making decisions based on how a house feels, not just how it’s built. Here’s the real tea: buyers are not as imaginative as you think. Most people walk into an empty house and see... an empty house. Not potential. Not charm. Not the life they could have. They just see walls and weird carpet choices. But you give them a house that looks like it belongs in a West Elm catalog? Suddenly it’s “the one.” Why? Because now they’re not just buying a house—they’re buying a lifestyle. A vibe. A version of themselves they like better. And let’s be real: you stage your photos for Instagram. You stage yourself for job interviews. But your house, the thing you want someone to drop half a million dollars on? That you’ll just “see how it goes”? Come on. Staging is not extra. It's an essential. It can be the difference between “we’re still thinking about it” and “we made an offer before we got to the kitchen.” 26
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