And no, you don’t have to go full HGTV and haul in a $10,000 furniture rental. But you do have to stop thinking staging is about fluffing pillows and lighting candles. It’s strategy. It’s psychology. It’s presentation that leads to profit.
So what are your options?
Do it yourself — If you’ve got a good eye, some elbow grease, and are willing to follow a checklist that actually works, you can totally pull it off. (Don’t worry, I’ll show you how in the next chapter.) Hire a pro — Got money but no time or desire to pretend you care about throw pillows? Hire a stager. I’ve got a list of ones who know what they’re doing and won’t make your home look like a grandma’s dollhouse. Just remember: Staging isn’t about lying, It’s about lighting. It’s not about tricking people. It’s about showing them the potential they can’t see on their own.
And most importantly, it’s not about your taste, it’s about theirs.
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