CHAPTER 15 Snap! Your Phot our Photos Could Be Killing os Could Be Killing the Deal Yep, we’re starting strong because this is one of the most overlooked, and costly mistakes I see in real estate. Some agents show up with their iPhone, take a few quick shots, and upload them to the MLS like it’s no big deal. But it is a big deal. You’ve got one chance to make a first impression, and the first impression almost always happens online. Your photos are your curb appeal before buyers even make it to the curb. If they’re dark, blurry, or angled weirdly, you’ve lost them before they’ve read a single detail about your house. Buyers are scrolling fast. If your home doesn’t look clean, inviting, and well-lit in photos, they’ll keep scrolling to your competition. I’ll make sure you get professional photos that make your home look its absolute best. It’s an investment that will pay off, giving you the best chance to stand out and grab attention. Great photos make buyers pause. They create emotion. They get people thinking, “I could live there.”
ENTICING BUYERS
So, how do you sweeten the deal for buyers? Everyone loves a good bargain, and if buyers think they’re getting a deal, that little voice in their head will be like, “Yes, I need to jump on this!” Marketers have been using this tactic forever, and for good 37
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