CHAPTER 16 No Fairy Dust, Just Facts: How I Get w I Get Homes Sold In real estate, there are two kinds of agents: those who cross their fingers and wait, and those who actually do the work. Guess which one I am? I haven’t been in this industry for decades, but here’s what I’ve already figured out: selling a home isn’t about doing more . It’s about doing the right things from the beginning. That’s the difference between a sale and a stale listing. I’ve spent the last few years watching what not to do—and let me tell you, it’s been... educational.
1. Improve the Marketing
Let’s start with the obvious. If the photos look like they were taken with a potato and the description reads like someone copy- pasted it from 2008, it’s no wonder buyers are scrolling right past. I believe in marketing that makes people stop and stare. Bright, clean, thoughtful photos. Descriptions that actually say something. Every listing I touch gets a glow-up, not a Band- Aid. We’re not selling a storage unit. We’re selling someone’s next chapter.
2. Avoid Problems Before They Start
I don’t just solve problems. I avoid them like a pro. Call it paranoia. I call it being thorough. The truth is, most deals fall apart over things that could’ve been handled on day one. Surprise 39
Powered by FlippingBook