Let’s break it down:
Know your buyer. If they’re motivated, they’ll use that to their advantage. Know your own motivations. The more you need to sell, the more it affects your decision-making. Don’t let your ego cloud your judgment. The buyer is going to push for the best deal possible, no matter how you feel about it. Do your homework. Research the buyer, the market, and your own position. Information is your best weapon. Takeaway: Negotiation isn’t about being lucky, it’s about being prepared and staying smart. Don’t let ego, desperation, or lack of information get in the way of making a deal that works for you. Remember: you give a little, you get a little. Negotiation isn’t about winning; it’s about finding a deal that works for both sides.
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