Here’s a quick overview of another case when it worked. Jane had her home on the market for 18 months. She hired two agents and neither could sell it. Then, she hired a new agent, who tried a new marketing strategy. They “presold” potential buyers on the home before they even saw it. The home sold 65 days after Jane hired the new agent. The buyers saw the ad and bought the home the same day. They were ready to buy as soon as they saw the ad for the home. These buyers were tough negotiators. They had worked their way up from nothing and owned a thriving business with more than 30 employees. Even though they were tough negotiators, they really wanted Jane’s house. The home sold for a record high. The final sales price was $57,500 more than a similar home located seven doors down on the same exact street. Why did the buyers pay a record high price for a home that had been available for 18 months with no offers? It sold because Jane’s real estate agent had recently implemented the “Sell It before You Show It” Marketing strategy.
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