your home. You will attract interested buyers—buyers who are willing to pay full price. SELLING TO INTERESTED BUYERS Find something unique about your home. Build advertisements around that one item. It will catch people’s attention. Buyers who are looking for that one item will ask to come see your home in person. As a result, you’ll stop wasting time showing to people who just aren’t interested. Instead, you’ll show your home to buyers who are motivated to make a purchase. You won’t have to show quite so often. You also won’t have to sift through lowball offers from apathetic buyers. This means less stress for you. With that in mind, it’s essential you take time to uncover your home’s most attractive and unique features. Compare notes with other houses in the neighborhood to see what makes yours stand out. POTENTIAL UNIQUE FEATURES Each house will have its own unique features. You might already have some in mind. If not, these ideas should help to get you started:
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