Three basic things a good agent can do to succeed where other agents have failed: #1. Improve the marketing. Take better pictures and write better descriptions. Perform an in-depth “marketing analysis.” This helps identify marketing opportunities other agents might have missed. #2. Solve any problems holding back the sale. Yes, sometimes a problem is holding the sale back. Here’s an example: Contrary to what most people think, price isn’t always the reason a home doesn’t sell. One sale was held back 12 months by a pending municipal lien. A little creative thinking and consultation with some experts solved the problem. That home sold a week after the problem was resolved, without lowering the price. Bottom Line: Good agents are problem solvers. Solve the problems, and the home sells. Unfortunately, not all agents are good problem solvers. #3. Improve the showing condition of the home. A staged home will sell for 10 percent to 15 percent more. A home in good showing condition (but not staged) can still sell for up to 10 percent more than an average listing.
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