CHAPTER 13 Finding Buyers
The two most valuable tools for finding the right buyers for your home are 1) an aggressive online marketing plan and 2) strategic pricing. You now understand the importance of pricing and how real estate is mostly technology-driven, so how do you find buyers? As reported in the National Association of REALTORS® Profile of Home Buyer and Seller Generational Trends, across all ages of home buyers, searching online is the first step people take to find properties: “97% of home buyers used the internet to search for homes. As a result of an internet home search, buyers most often walked through the home that they [first] viewed online, followed by viewing the exterior of homes because of searching online for properties.” Fully 90% of home shoppers use the internet to search for properties using syndicated realty websites. Even though your home can be seen from anywhere, don’t rely on this exposure alone. A good agent will have additional inbound marketing strategies in place.
INBOUND MARKETING
Inbound Marketing is a strategy that focuses on attracting customers through valuable content creation, SEO (search engine optimization) enhancement, and relationship building to establish credibility and trustworthiness. Strategies usually include developing a specialized website, offering valuable content to the audience, fostering customer relationships, and effectively showing customers a solution to their problem or need.
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