remaining 80% of your home still affects the buyer’s decision, so do not neglect it, but in photographs and showings, feature the elements that make your home special. Keep in mind, your selling point won’t be the common features your home shares with the other properties on the market. Instead, use your home’s unique features to grab the attention of buyers who are interested in those distinctive attributes.
BUYER’S STORY
When Tasha was shopping for a new home, she wanted a vintage home just outside of town, with a few acres. She looked at many desirable properties but didn’t find any that were right for her. Some were overpriced; others needed lots of repairs. The search went on for almost a year until she found a vintage home in a small town almost an hour and a half away from her work place. The location and small lot did not exactly meet her criteria, but when Tasha stepped onto the living room and saw the hand carved wooden staircase and stained-glass window, she was sold. Any shortcomings about the lot or location faded away when she took in the view. She could now have a vintage home to go with her antique furniture collection. What 20% of the home caught Tasha's eye? The magnificent first-floor view of the hand carved staircase and stained-glass window!
SELLER’S STORY
When Kathy listed her home, she needed a buyer who wasn’t concerned that the house was on an unpaved road. Though the home was over 10 years old, the interior was updated with fresh,
13
Powered by FlippingBook