CHAPTER 11 Finding Buyers
You now understand the importance of pricing, and how real estate today is largely driven by technology. How do you find buyers? The previously covered strategic pricing and aggressive marketing plan are the two most valuable tools for finding ready buyers. According to recent National Association of Realtors® surveys, 95% of buyers used online tools in the home search process, and 87% recently bought their home through a
real estate agent or broker.
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