upon curb appeal, first impressions, and an emotional connection they make with a house while imagining their life there. The first 10 seconds of a showing are critical. In fact, most buyers are beginning to form an opinion as they pull into the driveway. Again, the primary goal of staging is to help the prospective buyer envision themselves living in the home. You want to create excitement, and urgency to act, because they have finally found the house of their dreams. If the potential buyer is excited by the house, they may be willing to look past some of the “must have” features on their list. That is why it is critical to pay attention to all of the minute details of home preparation. On the other hand, if you’ve left personal memorabilia on the shelves, ignored over-crowded rooms, or dripping taps, your buyer will beat a path to the door because all they will see are the problems with the home. They will “check out” mentally, dismiss your house as a realistic possibility, and shift their attention to the next appointment. However, if you can help them make an emotional connection to the house, if you can stir a feeling of urgency and keep them restless about losing it to another buyer, you’ve made your sale, and your buyer will have his dream house. • • •
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