INTRODUCTION
FOR SALE BY OWNER VS. A LICENSED REALTOR The time has come to sell your home, and you find yourself considering the options of selling it For Sale by Owner (FSBO) to save the commission fee or hiring a professional Realtor® to handle all the details. True, some people can sell their property outside the confines of a contractual agreement with a Realtor®, but the harsh reality is that most cannot and will spend significant time and effort spinning their wheels while qualified buyers come and go without giving their property any serious thought, or worse yet, never even knowing it was available.The downfall of giving it a try yourself is that once you price a house, it’s easy to reduce the price, but nearly impossible to increase it without the herculean effort of starting a bidding war. If you get it wrong the first time, the only place to go from there is down and you may end up selling for a lot less than the value of your property. According to the National Association of Realtors®, FSBO sales accounted for a mere 9% of all home sales in 2013. That’s down from an all-time peak of 14% in 2004. You might be a great
sales professional in your own right and thoroughly knowledgeable in your own area of expertise, but unless you’ve gone through the rigorous training and education of a licensed Realtor®, you don’t know what it takes to prepare, correctly price, market, and sell a home quickly and legally. Yes, there are certainly sales techniques that are transferable in any transaction, but a pharmaceutical representative wouldn’t know how to sell a house and a Realtor® would have a lot of trouble deciphering the world of pharmaceuticals. In fact, both could get into a lot of trouble if they tried andmade legal — or lethal — errors!
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