VA Guide - Authorify

Virtual assistants can do all the work and bring you practically pre-sold listing appointments using this method. They can also follow the warm leads method I recommend to prospect and set up listing appointments for you. This is what I do that I find gets the most listings. When I first started out, I did a lot of cold calling. I became good at cold calling — certainly not the best — but I got listings, and that’s what mattered. I developed my own scripts, voice inflection, and methods for handling objections. I knew there was a better way. I put effort into direct mail. Mail worked better than cold calling. I obtained many listings from my direct mail copywriting efforts. Eventually, I found that this method worked best: Mail the seller my materials, then follow up by phone four to five days later. I call this “warm calling.” I get the results that a good cold caller gets — without the rejection. Often, when I follow up, people recognize my name. “Oh, right,” they say. “You’re the guy who mailed that stuff to me!” Another great strategy is to host a free one-hour seminar about what people need to know before buying a house so you could meet now potential clients. This is a type of guerilla marketing technique that can establish you in an area. Your VA could create the PowerPoint presentation, helpful handouts, even find and book a space to host your seminar. One of our members holds seminars at senior assisted living centers, where he finds people who may not have sold their longtime homes. He gives them quality marketing materials and explains the benefits of selling their long-held properties. Task #3: Provide Lead Follow-Up Real estate agents swamped in prospecting, sales, and office administration tasks do not have time to do their own follow-up work. When I was busy getting listings, I listed 10 houses one month. That is all I concentrated on — getting listings. In that same month, I lost several listings because I didn’t have time to follow up on my leads. For example, I met with a seller, and she said she was going to list her house with me. She was just going to wait 30 days to get some final things done before putting it on the market.