However, I got so busy over the next 30 days that I didn’t follow up with her. About 45 days later, I realized my mistake and checked the MLS to find that she had listed her house with someone else the day before. The other Realtor® had found her lead, called her, and got the appointment because I hadn’t followed up. That was a listing I could’ve had, but lost. The seller was completely sold on what I could do, but she didn’t list with me because I hadn’t called back. I lost several listings that same month because I was too busy. But when you have your virtual assistants doing your prospecting for you, make sure you have them help you out with your lead follow-up. Have them stay in touch, and you’ll get more listings, because when we’re busy, we don’t have the time we need to follow up. VAs can fill in the gaps because they’re not busy going on listing appointments. Task #4: Convert Buyer Leads A virtual assistant can help you convert your buyer leads into buyer clients. When I first started in real estate, I worked as a buyer’s agent for about two years. I’ve been part of a team that worked with many buyers, and I’ve had several agents work for me who worked with buyers. The point is, I know the territory. VAs can handle all the tasks involved in converting a buyer lead into a buyer client. They can help with the buyers by calling or emailing them, setting listing alerts, and developing rapport. Obviously, you must be very careful to ensure compliance with regulations. You want to ensure the assistants don’t talk about anything related to real estate. They just need to get the information about the type of house the potential buyer is looking for, then send that information over to an agent who can find the buyer a house that works for them. The assistant’s job is to find opportunities for the buyer’s agent to land a lead. Of course, there are many steps to the buyer’s side of real estate, not all of which are discussed here. But a virtual assistant — with proper training, supervision, and experience — can accomplish almost all of those steps, turning your buyer leads into buyer clients. Task #5: Help You Get the Listing One great benefit of a virtual assistant is that he or she can help you obtain listings.
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