Recently, an agent I know secured a $3 million listing. He told the seller he would put together a floor plan of the house and post it on the MLS and through all his other marketing channels. The virtual assistant put together a floor plan for the Realtor®, and he got that $3 million listing. VAs can also help you enhance your listing photos. If you want to hire a professional photographer, VAs can find the best one in your area. They can also write the copy for listings. For example, you could tell the client you have an in-house marketing copywriter who writes all the remarks for the listings. An assistant could put that together for you. Your virtual assistant can help set up single-property websites, with virtual tours or listing videos. He/she could also help you manage Facebook ads. There are many different ways a VA can help with your online marketing. Task #6: Stop Interruptions Interruptions are the number-one killer of productivity. Every single time you are interrupted, it breaks your train of thought and distracts you from focusing on the task at hand. As a result, you aren’t as efficient and lose productivity. For example, I turn off my phone ringer when I go on a listing appointment. When I’m busy presenting to a seller about why they should hire me, I don’t want my phone to start ringing or to start a conversation that interrupts the sales presentation. If you take the call, you’re ignoring your current client; however, if you don’t take the call, your potential client will believe you’re ignoring him/her, and that he/she is not a priority. It’s the same principle with other tasks. Interruptions are almost always deal-breakers. You can have a VA filter your calls for you. All inbound calls to my office go through a virtual assistant. If you have the right phone system, the assistant can filter the calls and transfer the important ones directly to you. If a Realtor® is calling about a listing and has a question that’s answered right in the MLS, your assistant can tell that Realtor® to email you, or send the call to your voicemail so you can work in a more focused manner and be more productive. The VA can also coordinate showings, and you can request in the MLS that all listing inquiries go through the VA, so he/she can filter them for you. As you can see, you can have a VA do a great deal to help you be as productive as possible when you’re working.
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