Task #7: Serve as Listing Coordinator A virtual assistant can help you with paperwork — for instance, making sure the disclosures are filled out and signed. An assistant can go through a listing checklist and ensure you have compiled all the required information for the new listing, and can also follow up with the seller to obtain any overlooked information. VAs can get the document and send it to the sellers using DocuSign, or whichever document-signing program you prefer. In addition, they can help you prepare for listing appointments by filling out disclosures and listing agreements before you meet with potential sellers. I’m not suggesting VAs should negotiate real estate contracts. That’s beyond the scope of an unlicensed individual; however, what they can do is ensure all the paperwork is handled correctly. In effect, VAs can do everything you need to do for a new listing — e.g., they can enhance the pictures, put together floor plans of that listing, and enter all of that into the MLS. Because assistants can be part of the MLS, you can sometimes give them direct access to the site. Assistants can put your listings onto your website, put together fliers for your listings, put together marketing, and run ads promoting your listings. They can schedule an open house; they can put together open house paperwork and invite other agents to the open house. The list goes on and on. If you have any listings with work that must be done on the house, VAs can also help you find the best contractors for repairs. For example, when I was busy selling real estate, I really needed a flooring repair contractor. I told my assistant to call all the flooring people in a certain area, and we found a great contractor to fix a floor. I’ve also had my assistants obtain quotes on roofs, and for flooring repairs on another house. There are many different things a VA can do for you to free up your time. Sometimes, all you need to do is send a quick email, letting him/her know you need a flooring contractor from a specific location. The assistant can do the research, make the call, and set up an appointment for you. Essentially, anything you can do on the phone or on the Internet — except for negotiating contracts or doing license activity, of course — can be done by an assistant. Assistants functioning as listing coordinators can also obtain feedback in every showing by emailing and calling the showing agent. Then, they can relay that feedback to you and the seller. They can
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