In addition, most activity in the general real estate business comes from past client referrals or from your sphere of influence. That’s where most of your competitors are getting their business. Why don’t you get more business by leveraging this database? Task #10: Build and Manage Your Website Have you been dreaming about building a great online presence but never found the time to do it? Some virtual assistants can design, lay out, and build your entire website. Hire a VA, check in regularly, but let them do all the work. VAs can help you with all your online marketing. First, they can build out your website. Then, they can post blog articles for you, or find good blog articles. They can also work on your Search Engine Optimization (SEO). Or, if you don’t want your own website just yet, you can have the assistant look at existing websites for you and improve your online presence. For instance, go to Google, type in your name, and see what shows up. Make a list of all those websites, which might include sites like Zillow, Realtor®.com, and your broker’s website. You can write a noteworthy bio on those websites and get more business just from the people who look up your name. Right now, if someone Googles your name, the sites they’re pulling up are, in a sense, your websites. Start with those sites first. Start with all the publicly available websites someone will run into looking for you online, and improve those. Then, have your assistant work on building you your own personal website. Task #11: Social Media Marketing Your virtual assistant can help you out with your social media marketing. I recommend you ask your VA to “friend” every single one of your past clients and people from your sphere of influence on Facebook. Once you’ve added these individuals as your friends, you can assign your VA to find content to post so that you can maintain contact with your past clients and your sphere of influence. Follow that with delegating a VA to leverage Instagram and start posting pictures of homes there. Your VA can announce your new listings, post that you just sold a listing, or provide interesting information about a new listing you secured.
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