For example, let’s say you just got a new listing in a historic district near a great coffee shop. You could post something about the coffee shop, tag the coffee shop, and write, “Looking for a house close to this coffee shop? Check out my home on ABC Road, within walking distance to this shop.” By posting your listing and tagging the coffee shop, you can gain exposure from people who follow that coffee shop online and have an interest in the neighborhood. Virtual assistants can also post on Instagram. They can get a lot of neat pictures and advertise that way. If you really want to utilize this site, you can have your assistant build an area-specific page. For example, he/she could build a page about a specific part of town. Let’s say you specialize in real estate in Atlantic Beach, Fla., or Riverside, a Jacksonville, Fla., neighborhood. You could have your assistant build a page titled, “I love Atlantic Beach,” or “I love Riverside.” Start posting useful information there, getting fans in that area, and building your web presence. Then, if you want to go even further, your VA can also help manage and run your Facebook ads to get more business from paid Facebook advertising. There are many online resources for information on Facebook and other social media sites to get business. Have your VA find these articles and implement them for you. Here’s the process I recommend: Rather than just telling your virtual assistants to do it and having them go about it their own way, make sure they have a plan to follow. The first thing I would do is have the VAs do their research on all the different articles online that show them how to use social media to grow a real estate business. Based off those articles, they would put together a written plan. Then, you should review that plan, give your input, tweak it, and finalize it. Once that’s done, you can manage them as they implement the plan. You’ll get much better results when they have a real blueprint to follow, rather than relying on their own whims and ideas. They’ll be more accountable, and you can manage them to ensure you get results. Task #12: Accounting and Bookkeeping Until I hired my first virtual assistant, I didn’t realize I could hire someone with an accounting degree to help manage my finances. This individual can work either as an accountant or bookkeeper to help you manage your finances. A virtual assistant can perform all of the following tasks: ● track your bank accounts
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