When Aptitude is More Important In other situations, I might choose someone with a high level of intelligence and not put emphasis on previous experience as much. For example, I might need someone who will communicate directly with sphere of influence leads, as well as help me with real estate marketing. In this case, I would need a person who can multitask and is smart enough to figure things out quickly. I might have him/her learn some company branding from me before they can do what I need them to do. Only an intelligent person who can follow instructions will fit the bill in this case, even if they don’t have previous experience. When you hire someone with a high level of intelligence, you won’t have to do as much work to get them up-to-speed; they’ll quickly adapt to your requirements. Personally, I like to hire smart people who can handle themselves in any situation and get the work done without a lot of oversight. After all, what’s the point of doing business with them if they can’t work to solve problems on their own without needing my input every single time?
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