VA Guide - Authorify

Breaking Down the Elements of a Job Ad Ad Headline

The title of the ad is arguably one of the most crucial parts. Without it, you won’t attract any attention and no one will apply to the job. Here are three different styles for the same job; decide which one will draw your ideal candidate. ● Catchy - Are YOUR pictures worth a thousand (or more) words? I’m looking for you. ● Specific - Remote Graphic Designer Needed ASAP to Assist Real Estate Agent with Marketing ● Both - Are YOUR Pictures Worth 1,000 Words? You could be my next graphic designer. Ad Body The body of the ad should tell the potential candidate exactly what you are looking for in a VA and the requirements they will need to fulfill the role. You can break down the body of the ad into a few different parts to make it easier to write: ● Overview of job - Summarize in a few lines what the job consists of. For example, if you are looking for a VA to help with scouting leads and getting in touch with them to find out if they are interested in selling, say that. ● Qualifications (list of qualifications needed for applicants) - List the qualities that you feel are necessary in the role, whether general (impeccable phone manners) or specific (spreadsheet proficiency). ● Details about job - List a few other details about the job, such as a compensation range and the hours you will require them to work. This section should be less about the job itself and more about what they can expect. ● Details about you or company - Tell them a little bit about yourself, your background, your company or the like, so they know who they will be working with. Call To Action (CTA) The CTA, or call to action, should invite the potential candidate to apply for the position. Give specific instructions, in hopes that you can weed out those who do not follow your instructions carefully. When we hire someone, we like to include a few different points of instruction, such as: ● Email me at {Email) with “Applying For {Position}” in the Subject Line.