● Not testing different job ad sites if you’re not getting a good response. While Craigslist is cheap and we recommend starting with it, you want to treat the sites the same way you treat the ads — and move on if you don’t get satisfactory results. ● Not using a direct CTA like “email me,” and letting candidates apply on the job site. Indeed and other job websites offer the option to “apply immediately” using a saved resume on the site, but this will not help you weed through candidates effectively, and only the most committed and interested people will actually take the steps to apply separately. ● (Virtual Only) Not specifying the hours you expect them to work. If you are hiring someone in a different time zone, it’s imperative to include work hours for the position in the ad. Don’t forget to specify the time zone. ● Not asking questions in your ad to screen out the people who are simply applying to everything and didn’t read your ad. Again, this is where a direct CTA is important, as well as specific instructions pertaining to the role that will ensure you get serious applicants only.
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