Introduction Hi, guys. It's Calvin Curry here. If you’re anything like me, I’m willing to bet you didn’t get into real estate to make a bunch of cold calls, enter data, and keep up with a bunch of less-than-exciting tasks. You probably got into the business to buy and sell houses — and make some serious dough.
In the many years I’ve been involved in the real estate industry, I have had plenty of time (and reason) to assess real estate agent business success. Would you like to know the #1 thing that holds back most real estate agents from true success? Is it lack of knowledge, skills, and ambition? Is it competition or market spirals? No. It’s all the daily administrative work real estate agents do that eats into the thousands of dollars in commissions they should be focusing on instead. I have a question for you. Are you building a business? Or building a job? Are you spending all your time doing work that someone else could (should) be handling for you, such as researching leads and property data, finding phone numbers, or contacting leads? Somebody else can easily and readily handle these smaller and time-consuming tasks. Unfortunately, real estate agents become so busy that they end up doing all of the work themselves, holding them back from focusing on their clients and landing deals. Here are some examples of tasks you perform that distract you from your clients and buying and selling houses: ● compiling and generating leads
● cold calling ● marketing
● social media management ● marketing your listings ● following up with leads ● giving your listings updates and feedback on showings ● closing coordinator work
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