VA Guide - Authorify

Part 1: Build a Business That Runs Itself Warning! Don’t Hire an Assistant Until You’ve Read This An agent I know started a large real estate team years ago. He had his share of success. The people on his team sold hundreds of homes every year. However, it was all destroyed because this agent didn’t know one important thing. You might be thinking that his team was destroyed by the recession, but that’s not correct. It was destroyed because the agent who started the team made one error that cost him millions of dollars in commissions over the years. Because of this error, he destroyed his real estate team. I don’t want you to lose millions of dollars, so here’s what he did wrong: He tried to leverage his business with in-house assistants . He spent money to advertise for help. He spent time interviewing and hiring. He trained an assistant to work for him and shared all his secrets about building and growing his business. Then, after some time, the assistant went into real estate for himself and competed with him — using his own absolute best ideas. This agent accidently destroyed his business as a byproduct of building his business. He had this happen with four different in-house assistants who went out and competed with him in real estate using his own well-honed strategies and tactics. There’s nothing wrong with people using innovative marketing; however, each Realtor® has a slightly different strategy that works perfectly for them. In learning the team’s tactics and strategies, these former assistants and now-real estate agents began to compete and destabilize his business because he had inadvertently taught them how to compete with him. Of course, the team had a non-compete contract with the assistants. But it was very difficult to enforce a non-compete and sue a co-worker. And while a lawsuit drags on, the harm continues. To build a rock-solid business, you need to hire virtual assistants, preferably at a considerable physical distance from you. You can hire an excellent, even incredible salesperson to do a great deal of the work for you, who isn’t likely to enter into direct competition with you or come and steal