Choosing a real estate agent because they want to put a high price on your home isn’t in your best interest. The real estate agent should know more about the market for your home than you do, so select an agent who can provide you with real numbers and solid marketing plans for your home. The professional you hire to sell your home should be knowledgeable, trustworthy, and quick to answer any questions or concerns regarding the entire selling process. Avoid this mistake by interviewing agents and selecting the one who offers detailed sales data and a strategic listing price—not just a higher one.
FIRST DAY HIGH-PRICE BLUES
The most crucial time for your home is the first 10 days on the market. Once your home is on the MLS, you’ll see how much interest is being generated. If your price is too high, buyers will pass you by because the home is out of their price range or because it’s overvalued compared with other homes in the market. By the time you decide to lower the price, they will have moved on to other properties. As your home sits on the market, buyers will wonder why the home hasn’t sold, concluding that it’s undesirable in some way, and pass it by without a second glance. Price it correctly initially to generate interest and gain attention from buyers to sell faster. In the long run, unrealistic pricing costs money.
TESTING THE MARKET WITH A HIGH PRICE
Even if you’re not in a hurry to sell, it’s risky to “test” the market by listing your home at a high price to see how it goes. Serious home shoppers may take months to find a new home, so they are continually looking for new listings, not ones that have been sitting on the market. If a high price keeps your home from selling quickly, buyers might shy away or counter with lowball offers.
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