One buyer paid extra for a townhouse because its location in the complex overlooked woods instead of the parking area. Another seller took advantage of the fact that most of the surrounding homes didn’t have yards; only a few shared a half-acre grassy area. The owner whose townhouse bordered this yard area sold his home for a higher price than other townhouses in the complex that were on the market because his had a characteristic shared by fewer than 10 percent of them. He had the only available listing offering that feature, and he emphasized that feature in marketing his townhome. With this attractive point of difference, the townhouse sold for a higher price. Another townhouse seller in the same complex found yet another unique feature. Although she did not have a yard, she was still able to use location to her advantage. Her property backed up to a lake and fountain. This unique feature helped her to sell her townhouse quickly and for a better-than-average price.
SPOTLIGHTING UNIQUE HOME FEATURES
Decide upon, improve, if necessary, and spotlight the unique features of your home in marketing copy, online and print photographs, and when showing the house. Don’t spend a lot of time explaining how the storage room can be converted to another full bath; instead, lead the dog-owning prospect to the fenced-off dog run in the unusually large backyard. If the home has a certain feature a buyer is specifically looking for, highlighting this aspect in marketing efforts will attract interested buyers willing to pay the asking price—or possibly more. Each house will have its unique features. Here are some suggestions if you aren’t sure of yours:
• Hilltop views or a high vantage point, offering a
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