MAXIMUM TARGETED EXPOSURE
When you hire an agent, they can place your listing on all major real estate portals, such as Zillow and REALTOR.com. Buyers flock to these websites to find new listings. The agent can also place your home on their own dedicated website and their social media outlets. In the average month, Zillow alone captures 69 percent of traffic to real estate websites. When you choose an agent to sell your home, make sure they offer the maximum targeted exposure to potential buyers through the online marketplace. Check to see if they are current with all techniques for online marketing and can provide advanced technical services to sell your home:
• Visual maps such as Google Earth • Floor plans or 3-D floor plans • Video tours • Updates on buyer activity through the agency • Electronic documents • Agency mobile device app • Social media exposure • Virtual home staging (if your home is empty).
Selling a home quickly and for more money takes work. Ensure the home is properly staged and ready to sell. Take advantage of every tool to achieve results. Work with a real estate agent who not only knows the value of good photography but who can also provide an aggressive Internet marketing campaign to bring ready buyers to your listing.
BETTER MARKETING
Selling your home for more requires the same marketing sophistication and strategies that professional ad agencies use to sell Nike shoes, Apple products, or any other universally agreed-
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